Giving insights a greater financial punch


The insight team in a global printer manufacturer wanted to give more commercial punch to their insight recommendations, to better address their stakeholder’s strategic goal attainment.


Using both tools and consultancy from Spotty Dog Strategy, key company strategic goals and relevant insights were linked together. The ROI scenario creator’s pre-set and bespoke scenarios were used to mix financial data to size potential opportunities. Using real company financials and industry data, pulled from many departments, and scenarios of potential outcomes, reinvented research data with a new financial face of opportunity.


The insight team communicated the risks and opportunities their insights delivered in terms of financial gain/loss to the organisation. Speaking the language of finance rather than %s gave new meaning and impetus to decision makers, delivering greater change to the business.

The Spotty Dog team did a fabulous job of making our insights come alive through greater commercial application.

Customer Insight Manager

Global Printer Manufacturer