Building targeted stakeholder engagement to increase influence

Situation: 

The Insight and Proposition team in a large UK charity wanted to enhance their stakeholder engagement methods, to develop their ability to deliver insight led decision making throughout the organisation.

Approach: 

Through our interactive training, a Power/Attitude segmentation was created for their stakeholders, helping them identify who could best champion their team’s messages to decision makers and who blocked them. Each identified ‘Champion’ and ‘Blocker’ had a Top Trump card created about them, which identified key aspects of their ability to influence. A targeted, engagement strategy plan was developed with specific actions to positively influence Champions and mitigate Blockers.

Outcome: 

This more targeted approach allowed the whole team to take roles in raising the profile of their output and ultimately providing better, more insightful decision making for the charity.