Building targeted stakeholder engagement to increase influence


The Insight and Proposition team in a large UK charity wanted to enhance their stakeholder engagement methods, to develop their ability to deliver insight led decision making throughout the organisation.


Through our interactive training, a Power/Attitude segmentation was created for their stakeholders, helping them identify who could best champion their team’s messages to decision makers and who blocked them. Each identified ‘Champion’ and ‘Blocker’ had a Top Trump card created about them, which identified key aspects of their ability to influence. A targeted, engagement strategy plan was developed with specific actions to positively influence Champions and mitigate Blockers.


This more targeted approach allowed the whole team to take roles in raising the profile of their output and ultimately providing better, more insightful decision making for the charity.