![website dog](https://spottydogstrategy.com/wp-content/uploads/2021/01/website-dog-1-e1611336475541-250x300.png)
Big Picture Tools
‘What if?’ tools to investigate the wider landscape your organisation operates in and how to adapt to changes within it.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/PESTEL-scaled.jpg)
PESTEL
Useful for understanding factors and trends within the macro-economic environment.
Used for forward planning when considering directional change.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/SWOT-scaled.jpg)
SWOT
Can be used at many levels to contextualise the internal environment with the external.
Helps focus on maximising opportunities and minimising risks.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/Change-Analysis-scaled.jpg)
Change Analysis
Categorises and prioritises what is working for and against a proposed change.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/Scenario-Planning-scaled.jpg)
Scenario Planning
Combines SWOT and PESTEL to build key implications into different scenarios for analysis.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/ROI-Calculator-scaled.jpg)
ROI Calculator
This interactive tool allows you to input various data points letting you calculate the commercial implications for a number of different strategic objectives.
![](https://spottydogstrategy.com/wp-content/uploads/2022/01/ROI-Scenario-Creator-scaled.jpg)
ROI Scenario Creator
Creates comparative scenarios by analysing the effect of changing individual, or multiple factors, on commercial implications.