Big Picture Tools

What if?’ tools to investigate the wider landscape your organisation operates in and how to adapt to changes within it.


Useful for understanding factors and trends within the macro-economic environment.

Used for forward planning when considering directional change.


Can be used at many levels to contextualise the internal environment with the external.

Helps focus on maximising opportunities and minimising risks.

Change Analysis

Categorises and prioritises what is working for and against a proposed change.

Scenario Planning

Combines SWOT and PESTEL to build key implications into different scenarios for analysis.

ROI Calculator

This interactive tool allows you to input various data points letting you calculate the commercial implications for a number of different strategic objectives.

ROI Scenario Creator

Creates comparative scenarios by analysing the effect of changing individual, or multiple factors, on commercial implications.